Business Education For Photographers

FEATURED ON THE PORTRAIT MASTERS

Get Fully Booked With Facebook Ads

Facebook Ads are a powerful tool for photographers who both want to get their calendar fully booked in the short term and stay fully booked in the long term.

I know that Facebook Ads can feel overwhelming to learn OR maybe you’ve tried them before with no success. Facebook Ads DO work and once you understand them they are actually very easy to use. But you do need to understand how to properly set them up, split test, and use them strategically.

I’ve created a new course which will be releases soon all about how photographers can use Facebook Ads to get FULLY BOOKED.

In this course you will learn:

• How to Set Up Your Account to Run Ads so that you can feel confident that you haven’t skipped any crucial steps and your ads will run & track correctly

• Ad Strategies For Success so that you spend your advertising dollars wisely and strategically rather than just guessing your way through running ads

• How To Set Up Ads so that you can feel confident your ads are going to meet your goals

• How to create re-targeting ads so that you can stay top of mind of potential leads and existing customers

You will also get: 

• My exact template for how to write Compelling Ad Copy so that you know exactly what to say in your ads which will ultimately make them grab more attention and generate more leads

• My guide for How to Create A Landing Page That Converts so that you get more qualified leads from your ads

• A Facebook Ads Guide & Cheat Sheet so that you can have a quick reference point in case you ever get stuck

• Watch me set up several types of ads so that you can see the exact process for setting up the many different types of ads you can run for your business

THE SELF-PACED, ON DEMAND COURSE

Google® Ads For Photographers

Would you like to bring in more ideal clients without having to hustle more, attend more networking events or hand out more business cards?

ENTER - Google Ads

Google Search ads are an incredible way to bring in more ideal inquires and clients. They have changed the game for my business. But you have to know how to set them up right. After spending several years of figuring out how to do this on my own, I put all my knowledge into a new course for you!

In this course I will teach you exactly how to:

✅ Set up Google Search and Smart Ads so that you can get ideal photography clients

✅ How to write effective ad copy and create high converting web pages so your ad traffic turns into leads

✅ How to understand your metrics and analytics in your ad account so you can make sure your ads are profitable

This course will teach you step by step via screen share how to set up, write & run your Google Ads so that you can get more clients with less hustle.

This course also includes the keywords to use for targeting as a photographer looking to book clients!

**Please note this is a self study, on demand course. There is no Facebook group, 1:1 access (via email, zoom, etc) or group coaching with this version of the course. However, several times a year we do run a live bootcamp version of this course which includes more support. Buyers of the DIY version will be emailed with the opportunity to upgrade to the version with support when it is live & open for enrollment.

FEATURED ON THE PORTRAIT MASTERS

The Successful Small Photography Studio

You can build a thriving, six figure a studio portrait EVEN from your home or a small commercial space. That’s right you absolutely can have a functional portrait studio that is just 450 square feet OR LESS. How do I know? Because for the 13+ years that I have been a portrait photographer, I have only ever worked from tiny spaces. And I built a course showing you exactly how you can do the same.

This course is perfect for:

• the photographer who has a small studio and wants to make it more efficient

• the photographer wanting to do studio photography but can’t afford a large space

• the photographer wanting to shoot out of their home

• the portrait photographer with a large studio, and an even larger rent payment due each month and is looking to save costs and downsize

In this course you will learn:

• Over 10 dynamic lighting set ups for small studios (set ups for natural light, strobe, and mixed light)

• How to set up your small space to be most efficient and functional

• How to wow your clients with your small space

• How to shoot multiple genres including boudoir, branding, glam, and large groups from a small space

• How to effectively market your small space and turn it into a business asset rather than something you feel embarrassed about

• How to sell your work for thousands of dollars without a dedicated fancy sales room

You will also get: 

• Companion lighting guide for each lighting set up taught

• Small Studio Essentials Guide to find all the key pieces I use in my studio

FEATURED ON THE PORTRAIT MASTERS

Book Clients on Instagram®

Do you struggle find & book REAL CLIENTS on Instagram®?

I don’t have to tell you that right NOW is the perfect time to be using Instagram® to build relationships with future clients and even get paying customers. 

But most photographers & creatives I talk to say they still struggle getting clients on the app.

In this course I will teach you my EXACT system for:

✅ How to find & connect with REAL clients & customers

✅ How to sell your services or products effectively using the app (without being salesy)

✅ How to gain authentic connection & build relationships so you build momentum

This course will teach you how to use all elements of the app (your profile, reels, posts, stories, video, lives, etc) and how to put together strategies for finding potential clients, connecting with them and ultimately booking them all through the IG app.

This course also includes IN DEPTH REELS trainings - including tutorials on how to film various types or reels and fun visual transitions.

If you’ve been using IG® but struggling to gain clients and momentum you don’t want to skip this course.

COACHING

Hourly Mentoring // Business Coaching

Looking to get one on one help with the struggles in your photography business? Ashleigh personally mentors photographers through hourly coaching sessions hosted virtually via Zoom or in person either in our Santa Barbara studio or at your studio* (*travel fees apply if Ashleigh travels to your studio).

Conquer your blocks around pricing, branding, marketing & sales.

“Ashleigh helped me hone in on my vision and goals  for myself and my business, so that they would be attainable. Since working together,  I have more confidence in selling my work. I value my time and my art. I was able to triple my portrait bookings during a pandemic.-Tiffany of Tiffany Chapman Photography

1:1 Mentor Spaces are limited & require an application followed by a 20 minute complimentary consultation to make sure it’s a good fit.

Fill out your application & book a consultation below.

Free + Low Priced Resources

FREE

Instagram Reels Guide + Checklist

 Did you know you’re an Instagram® Reel away from booking your next client?

I don’t have to tell you that right now people are especially spending more time on Instagram® watching Reels than ever before. That said, there’s a strategy involved in making Reels work for your business. It’s not enough to ONLY post slideshows of images. You need your Reels to catch eyes, engage, entice, excited, educate and yes ENTERTAIN viewers.

Not sure how to do that? Grab my FREE checklist and learn:

✅ The exact steps to making engaging Reels

✅ How to target your Reels to potential Ideal Clients

✅ The Common Mistakes You’re Probably Making with Reels and How To Avoid Them

Free Masterclass

Marketing Strategies For Booking More Clients

This is a free hour long Masterclass jammed pack with techniques & strategies to help you infuse your business with more clients. If marketing is where you feel stuck, overwhelmed, frustrated and confused this class is for you.  In this class you will learn: 

• How to get the most out of your existing community & client base

• The Five Marketing Accelerators to get you more clients FAST

• More than 30 other ways you could be marketing yourself this year

Stop questioning what you should be doing in marketing, and get really clear on what tried and true actions work. I can’t wait to see how this class changes the game for you!

GUIDE

Selling Your Leftover Reveal Prints

If you've been doing "printed reveals" (or in person sales sessions using physical prints) for over a year, you probably are beginning to have a stockpile of prints just sitting in a drawer or file cabinet. Have you wondered what to do with these extra prints? Unlock unexpected income and don't leave money sitting in a drawer! Here is a system to sell the prints and draw in repeat clients.

This guide includes:

-The exact email script and wording I used to offer my clients the chance to buy their old prints
-The exact voicemail and email follow up scripts I used to follow up with clients who did not reply
-My spreadsheet for organizing and tracking the prints you have on file and your sale results
-Info on how to price this sale
-More answers to FAQ's such as how not to devalue your work with this sale, what to do if clients ask to see the prints, if clients want only a few prints, or if you have some clients with a few prints and some clients with 20 or more left over prints

LISTEN

The Portrait System Podcast - BONUS CLUBHOUSE EPISODES

Ashleigh Taylor Co-Hosts special “Clubhouse Edition” episodes of The Portrait System Podcast alongside Kevin Conde of Poplight Photography.

You can tune in LIVE on the Clubhouse App every Friday at 12pm noon pacific. By tuning in live on the app you can ask your questions about running a successful portrait business to us and our weekly special expert guest.

Or catch our episodes as when they release every Thursday to the podcast feed. Just subscribe to The Portrait System Podcast wherever you get your podcasts.

We are honored to be a part of The Portrait System Podcast team. Main episodes are hosted by Nikki Closser, and the podcast is powered by Sue Bryce Education.